The Sony K77XR80PU 77" 4K OLED TV delivers stunning picture quality and immersive sound for a true home theater experience. With its OLED technology, this TV produces deep blacks, vibrant colors, and incredible contrast for lifelike images on screen. The 4K resolution ensures every detail is crisp and clear, making your favorite movies, shows, and games look better than ever.
Equipped with Sony's X1 Ultimate processor, this TV enhances color, clarity, and contrast in real time to provide the best possible picture quality. The Acoustic Surface Audio technology uses the entire screen as a speaker, creating a more immersive sound experience without the need for traditional speakers.
With Android TV built-in, you can access a world of entertainment with just the sound of your voice. Use Google Assistant to control your TV, search for content, and more. Plus, with built-in Chromecast, you can easily stream your favorite content from your phone or tablet to the big screen.
- 77" 4K OLED display for stunning picture quality
- Sony X1 Ultimate processor for enhanced color, clarity, and contrast
- Acoustic Surface Audio technology for immersive sound
- Android TV with Google Assistant for easy access to entertainment
- Built-in Chromecast for streaming content from your devices
| Is Soft Bundle | No |
|---|---|
| Manufacturer | Sony |
| Is On Display | false |
| GTIN | 4548736159747 |
| Model Number | K77XR80PU |
| Expired Status | No |
| Maximum Resolution | 3840 x 2160 |
| Headphone | No |
| HDMI | Yes |
| Electronic Program Guide | Yes |
| Enhanced Refresh Rate | 120HZ |
| Energy Efficiency Class | E |
| Aspect Ratio | 16:09 |
| Backlight Technology | OLED |
| DLNA Certified | No |
| Depth | 40.5 cm |
| Bluetooth | Yes |
| Colour | Black |
| Product Dimensions | 101.2cm x 171.3cm x 40.5cm |
| Warranty(Years) | 1 Year Guarantee with additional 4 Year Warranty (*Registration Required) |
| Feature 1 | Winter Sale |
| Features | Bright OLED picture, Smart features, The screen is the speaker |
| Height | 101.2 cm |
| PSTI Compliance | <p>PSTI Compliance - <a href="https://euronics.a.bigcontent.io/v1/static/SONK77XR80PU_psti" target="_blank">Download certificate</a>, </p> |
| Width | 171.3 cm |
| Product Range | 75 to 79 inch OLED 4K UHD Televisions |
| Colour Group | Black |
| Operating System | |
| Number of USB Ports | 2 |
| USB | Yes |
| VA & Streaming Apps | Alexa, Google Assistant, Google Play Store, Siri |
| Number of HDMI Ports | 4 |
| Key Feature 3 | The screen is the speaker |
| Product Type | TV |
| Product Category Group | CE |
| RMS Output Power | 10W + 10W + 10W + 10W + 10W |
| Screen Size | 77 in |
| Standard Refresh Rate | 100Hz |
| Wi-Fi | Yes |
| Weight | 34 kg |
| Wireless LAN | Yes |
| TV Services | BBC iPlayer / 4od / ITVX / Prime video / My5 / YouTube / UKTV Play / Disney+ / Spotify |
| Shipping Height | 111.5 cm |
| Shipping Weight | 44 kg |
| Shipping Width | 191.2 cm |
| Speakers | On the BRAVIA 8, the screen is the speaker - just like a cinema screen! |
| Smart TV | Yes |
| Shipping Depth | 19.1 cm |
| Screen Technology | OLED |
| Registration activation > | *Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty. |
| Width (cm) | 171.3 |
| Depth (cm) | 40.5 |
| Height (cm) | 106.6 |
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Sony K77XR80PU 77" 4K OLED TV
Retail price
£2,699.00
Available from 29th September 2026
Manufacturer Guarantee:
1 year
EAN:
4548736159747
Depth (cm):
40.5
Height (cm):
106.6
Width (cm):
171.3
Warranty(Years):
1 Year Guarantee with additional 4 Year Warranty (*Registration Required)
Registration activation > :
*Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty.
Feature 1:
Winter Sale
